Allure is marking a major milestone as its annual Best of Beauty Awards hit the thirty year mark. To celebrate three decades of obsession with everything from budget finds to luxury splurges, the publication has gathered insights from thirty current and former staff members who are sharing the best beauty secrets they have ever encountered. Since the awards first appeared in a glossy print magazine back in 1996, the landscape of beauty has shifted dramatically, growing from a hundred billion dollar industry into a global powerhouse valued at nearly half a trillion dollars.
While technology and trends have evolved, much of the most valuable advice remains timeless. Long before the era of viral TikTok hacks, these tips were whispered backstage at fashion shows or scribbled into notebooks by editors. For those struggling with makeup longevity, experts suggest simple shifts in technique. Former Editor in Chief Michelle Lee recommends waterproof mascara specifically for shorter lashes to maintain a curl all day, while others suggest using black powder eyeshadow instead of traditional liner to create a softer, fuller lash line that lifts the outer corners of the eyes.
The collection also highlights small but transformative habits for achieving a polished look. Some editors swear by unconventional methods, such as avoiding caffeine until after applying eyeliner to ensure a steady hand or placing a finger in the mouth after applying lipstick to prevent any embarrassing residue on the teeth. Professional techniques have also trickled down into daily routines, including dusting a thin layer of setting powder over foundation before adding bronzer to keep colors vibrant and preventing creams from absorbing powders throughout the day.
Beyond makeup, the veterans at Allure emphasize mindful skincare practices. Founding Editor in Chief Linda Wells notes that users should avoid stretching out expensive serums like Vitamin C because active ingredients begin to degrade immediately upon exposure to air. From using grey undertones in brow pencils for a more natural finish to strategically wearing red lipstick to divert attention from a sudden breakout, these insider tips serve as a reminder that true beauty expertise often lies in the smallest details.